The Fashion industry
tory burch, tory sport
merchandising and buying intern
NEW YORK, NEW YORK
This summer, I had the amazing opportunity of interning in New York City for Tory Burch with Tory Sport’s Merchandising and Buying Team. Tory Burch founded her American luxury brand in 2004 and it soon became a global brand. Tory decided to launch Tory Sport in 2014 after seeing the demand for performance activewear start to grow in the Fashion Industry. Tory makes her company’s mission of empowering women and women entrepreneurs a priority through the Tory Burch Foundation by providing access to capital, education and digital resources, and tackling stereotypes that hold women back. Every year, the Foundation hosts a summit with a panel of Fellows to speak out on various topics. The Tory Burch target customer ranges between late 20s to early 60s. Tory Sport’s target customer is made up of an older demographic, whereas Mainline Tory Burch’s target customer is made up of a generally younger demographic. Within Mainline Tory Burch, there are a variety of products including ready to wear, handbags, shoes, swim, and accessories. She also recently launched a collection of Home products that are offered in specialty stores, such as the Mercer street store in New York City. Tory Burch has ten corporate offices worldwide in New York, New Jersey, Los Angeles, Dongguan, Hong Kong SAR, Tokyo, Shanghai, London, and Milan, eight distribution centers, and over 300 retail stores. As a Merchandising and Buying Intern for Tory Sport, I worked at the New York City corporate office in Flatiron. Within my immediate team, there are four employees, and within Sport as a whole, there are 200+ employees. Because Tory Sport is a smaller team within Tory Burch, it was very cross-functional and I was able to work with various individuals on multiple teams both within Sport and within the Mainline teams. I also had the chance to create and present a project I worked on throughout the internship: Tory Sport for the College Girl!