Consumers in the Marketplace taught me the factors of consumer decision-making processes and the socio-psychological factors that influence the consumption of fashion products. In this course, we evaluated the difference between consumer needs and wants and how their motivation or conflict impacts their decision making process. Depending on personality, environment, or experience with a certain brand, the customer can develop a positive or negative attitude that can impact their overall buying behavior. From this course I also developed an understanding of the five basic steps of consumer decision making: recognizing the problem or lack of something, collecting information about alternative solutions, evaluating the alternatives, choosing the best option, and evaluating the decision. The Social Media Self Study Assignment gave us the opportunity to study our own personal activity on social media channels and evaluate the various methods brands were utilizing to market to us. Over a two week period, I spent an average of 3.5 hours on social media per day. I concluded that the most effective advertisements were those from my favorite influencers. From our knowledge of consumer behavior and recent learnings from the study, I could understand that consumer behavior is enhanced when there are more interactive and personalized experiences.