Intro to the Fashion Industry taught me a comprehensive introduction to the terminology, processes, practices, and interrelationships involved in marketing fashion goods and services. We first learned about the principles and cycles of fashion, referring to the rise, wide popularity, and subsequent decline in acceptance of a style, how fashions evolve, and how consumers accept or reject certain styles. We also explored various fashion auxiliary services, fashion retailing, global sourcing and merchandising in relation to foreign affairs, and the business of fashion. The Designer Report gave me the opportunity to research Virgil Abloh, the Creative Director for Louis Vuitton and Chief Executive Officer of Off-White. In my essay, I analyzed Abloh's collections and runway shows so far for Louis Vuitton and his various PR strategies, such as pop-up shops around the world. I also discussed his thoughts on contemporary streetwear, as he aims to rebrand Louis Vuitton's ready-to-wear to reach a wider audience. This report allowed me to develop my skills of comprehensive analysis and evoked my interest in the luxury fashion industry.