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PRODUCT DEVELOPMENT

Product package & Presentation

Product Development taught me how to plan a collection of merchandise from concept to production and create a technical package, including The Product Lead Sheet, Illustration Sheet, Bill of Materials, Fabric/Material Sheet, Artwork Sheet, Size Specification Sheet, and Label/Packaging Sheets. My class was given the opportunity to work with and design a collection for the Ogio brand over the course of the semester. The Product Package includes the Trend and Concept Board, Line Storyboard, Brand Strategy (Brand Profile, Customer Persona, and Competitive Landscape), Line Sheets, and Technical Packages for our five pieces. Our collection, Rerooted, is centered around the concept of circular design and use of sustainable materials to give back to the Earth. With the Ogio target customer's appeal towards high quality and performative apparel in mind, our group designed a jacket, a vest, a shirt, pants, and a backpack with specific performance features and design elements. The Final Presentation showcases an overview of our Product Package, our designs, and our research.

© 2022 by Olivia Cooke.

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